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Wednesday, January 11, 2012

Steak 'n Shake coming to New York City....sorta

It is happening. You can almost hear the transplants from Texas to Illinois to South Carolina squealing with glee: In 24 Hours, after 78 years, the first Steak 'n Shake will open in NYC. 10:00 AM tomorrow (Thursday, 1/12) morning.

The amazing news is that when the location opens on Thursday morning, they will give away free Steak 'n' Shake meals for a year to the first 150 people in line.

The bad news is that it is opening near the heart of Times Square at 53rd and Broadway. Rrrrriiight next to David Letterman's Ed Sulivan Theater. (Sorry, Rupert Jee). Meaning it will undoubtedly attract mostly tourists - many of whom will live ten minutes from The Shake in their own town. And it will only resemble a true Steak 'n Shake if you squint very hard. This “Steak ‘n Shake Signature” plans on only offering Shakes, Burgers and Fries. Meaning that when it comes to the similarities to Shake Shack, now that pupil has become the master. And have already confirmed that they will be selling wine by the glass (not joking.) and they will not be 24 hours.

So, for a true fan of this burger joint, it appears that with this kind of mutated borderline monstrosity, Steak ‘n Shake is only kind of opening in New York City.  And, yeah, even after saying that we’ll likely still stop in and get a Steakburger, Cheese Fries and Vanilla Shake.

Steak ‘n Shake Signature |1695 Broadway in Midtown |10 AM- Midnight

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